In the Summer 2015 edition of the ALS Association's internet magazine "Visions" (page 5) says that "It all started in Florida with a golfer named Chris Kennedy. Shifting focus to ALS Atlanta Falcons players, coaches, and staff take the Ice Bucket Challenge. Lauer was raising money for the Hospice of Palm Beach County. Soon after, the challenge was brought to mainstream audiences when television anchor Matt Lauer did what was called "the Ice Bucket Challenge" on July 15, 2014, on NBC's The Today Show at Greg Norman's challenge. Participating members of the department were subsequently punished for using fire department equipment without permission. On May 20, 2014, the Washington Township, New Jersey, fire department posted a video on YouTube participating in the "Cold Water Challenge" with fire hoses. The National Fallen Firefighters Foundation popularized the "Cold Water Challenge" in early 2014 to raise funds as an unsanctioned spin-off of the polar plunge most widely used by Special Olympics as a fundraiser. As with similar challenges, it was usually filmed so footage can be shared online. In another version, the Auckland Division of the Cancer Society of New Zealand was the beneficiary. One version of the challenge, which took place in Salem, Indiana, as early as May 15, 2014, involved dousing participants with cold water and then donating to a charity, for example a local child diagnosed with an inoperable brain tumor. According to the Wall Street Journal, the Ice Bucket Challenge was begun by professional golfers as means to support various pet charities. In Norway the penalty for refusal could also be having to purchase alcoholic drinks for others. The task usually involved the option of either donating money to cancer research or having to jump into cold water. History Predecessors įrom 1991 to early 2014, a challenge of unknown origin often called the "Cold Water Challenge" became popular on social media in areas of the Northern United States and Northern Norway. However some people-including celebrities and various government officials around the world-have followed through with the intention of a yearly event by continuing to perform the challenge again each subsequent summer. It failed to raise the same viral attention as the 2014 event, which raised over $115M worldwide for the disease. On August 1, 2015, a group of ALS organizations in the United States, including the ALS Association, Les Turner ALS Foundation, and ALS Therapy Development Institute, re-introduced the Ice Bucket Challenge for 2015 to raise further funds with the intention of establishing it as an annual occurrence. A common stipulation is that nominated participants have 24 hours to comply or forfeit by way of a charitable financial donation. The challenge encourages nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. In the United States, many people participated for the ALS Association, and in the United Kingdom, many people participated for the Motor Neurone Disease Association, although some individuals opted to donate their money from the Ice Bucket Challenge to other organizations. The challenge was co-founded by Pat Quinn and Pete Frates it went viral on social media during July–August 2014. The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving the pouring of a bucket of ice water over a person's head, either by another person or self-administered, to promote awareness of the disease amyotrophic lateral sclerosis (ALS, also known as motor neuron disease or Lou Gehrig's disease) and encourage donations to research. For the book by Casey Sherman and Dave Wedge, see Ice Bucket Challenge: Pete Frates and the Fight Against ALS.Ī person performing the ALS Ice Bucket Challenge
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